Privacy Policy

Last updated: July 2026

BrandForge AI ("BrandForge", "we", "us") helps ecommerce merchants analyze and improve their stores. This policy explains what we collect, why, and the choices you have. We keep it plain and honest.

1. Information we collect

Account data — your name, email, and authentication details when you sign up. Store data — when you connect a store, we access catalog, content, and theme data needed to analyze and prepare improvements. Usage data — how you use the platform, for reliability and product improvement.

2. How we use it

To provide the service: run audits, generate content and imagery, discover opportunities, and prepare changes for your approval. We use aggregate, non-identifying usage data to improve BrandForge. We do not sell your personal data.

3. AI processing

Some features use AI providers to generate recommendations, content, and images from the context you provide. We send only the data needed for the task. Generated output is always prepared as a draft for your review — nothing is published to your store without your explicit approval.

4. Security

Credentials and connected-store tokens are encrypted at rest (AES-256-GCM). Access is role-based and tenant-isolated, and sensitive actions are audit-logged. No system is perfectly secure, but we take reasonable measures to protect your data.

5. Data sharing

We share data only with the service providers that power BrandForge (hosting, database, AI, and storage) under appropriate safeguards, and where required by law. We never sell your data to advertisers.

6. Your rights

You can access, export, or delete your personal data at any time from your account, or by contacting us. We honor GDPR and CCPA requests, including data portability and the right to erasure.

7. Cookies

We use essential cookies to keep you signed in and, with your consent, analytics cookies to understand usage. You can control non-essential cookies in your browser or our consent controls.

8. Data retention

We keep your data while your account is active and for a reasonable period afterward to meet legal and operational needs. You can request deletion sooner.

9. Contact

Questions or requests? Email us at support@trybrandforge.com.